We exist to make a difference for businesses.
We work with a long term and engaged mindset together with entrepreneurs, management, board of directors and other owners to reach the company goals.

We are a newly founded family-owned investment firm run by a mix of young and experienced people. We have a wide network and we all have extensive experience from operations.

BERNO

Business principles

01

We invest in entrepreneurs who has a clear passion and vision for the company and shows integrity, humility and a strong drive.

02

We invest in business ideas and business models we believe in and understand.

03

We invest in a business that is sustainable over time.

04

We look at the potential for value creation and do not limit ourselves to a specific industry.

05

We invest our own money.

06

We have a long term perspective with no predefined exit strategy.

07

We apply both active and passive ownership.

08

For us it’s important the entrepreneurs have a considerable ownership and engagement.

What we stand for

Courage

We have the courage to make bold decisions to succeed. We have courage to challenge, ask questions and let people know what we think. We are open minded and we listen and trust in those who are most knowledgeable.

Responsibility

We take responsibility towards each other, Berno Invest, our partners, their customers and society. We keep our promises, care and act. In a respectful manner.

Honesty

We have an open and transparent dialogue between each other and with our partners.

Team

Sara Lindell

CEO

M.Sc. in Industrial Engineering International. Background as management consultant, Head of Business Development and CCO. Expertise areas are strategy, Customer Experience and Customer Journey, sales, business development, organisation and culture, and process management.

Jacob Lindell

Investment manager

Bachelor's degree in Economics. Background as a deputy CEO, Head of Sales, Compliance Officer and financial advisor. Areas of expertise are business strategy, organisation and culture, management, project management, financial regulations such as AML, IDD, LVB, KKRL etc

Hanna Lindell

Investment manager

Bachelor of Business Administration and Strategic Management with experience from the computer games industry and financial technologies. Expertise areas within digital conversion focusing on end-user value, streamlining commercial operational ways of working, client growth and sales channel strategy.

Peter Lindell

Chairman

M.Sc. in Industrial Engineering International. Background as management consultant, Head of Business Development and CCO. Expertise areas are strategy, Customer Experience and Customer Journey, sales, business development, organisation and culture, and process management.